Sometimes an advertising idea is pure genius. The kind of “that’s so cool and easy, why didn’t anybody think of this before?”. Like this German telecom commercial with a tilt/shift lens.

And then you find out that indeed somebody thought about it first and that the ad is at worst a rip-off and at best a commissioned piece of work. But pretty to look at nevertheless!

Here’s a piece of an Australian photographer who utilized that look on a number of clips:


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