If you can’t make it good…

Found on FXRant. Tracing back the source of the image through countless blogs leads to a t-shirt at threadless though.

When movies first came out with audio, did the directors abuse the new technology in the way 3D is employed now? Did they crank up the volume all the way all the time just to prove to the audience that they can make use of “this new thing”? Or are 3D-sceptics like people who decried talkies as “just a fad”? Well, at least there was never a need to wear hearing aids just to enjoy the new technology.

Except for Avatar all current 3D movies use the technology like HTML was (ab)used in the early days of the internet. Make it blink! Make it scroll! Except you didn’t need any special glasses to look at web pages. It’ll take some time until both producers and directors accept 3D as “just another tool” to tell an appealing story. For Alice it was unnecessary in my opinion and turned a good-looking movie with an ok story into an amusement park ride for children.

Right now, given the mass of movies converted to 3D it really seems like studios are treating 3D as a fad and are trying to make some quick bucks by winning back viewers from 2D home cinema and pirated downloads before the hype is fading.

Sure, an audience that flocks Transformers 2 will always flock Transformers 3D (and Titans was a box office hit as well despite the bad ratings and bad 3D). But regular movies in 3D? Where the camera doesn’t move all the time and nothing gets thrown into your face? Letting your eyes wander in a static shot with defocused parts in it destroys the illusion of 3D. Cameron knew how to reduce the depth of those wide panoramic shots in Avatar. But will lesser known directors be able to convince their producers to spend extra millions on 3D just to deliver almost 2D-like shots that suit the cinematography of a slower movie? And will the audience pay for expensive tickets and put on those annoying glasses for that?

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